Customer Requirement Translation and Quality Function Deployment
topic
Quality function deployment for textile product development translates customer requirements expressed in voice-of-customer language into measurable technical quality characteristics using the house of quality matrix, establishing correlation between customer importance ratings and engineering parameters, competitive benchmarking, and target values that drive design specifications and test method selection for new textile product development.
Role
Ensures that textile product development investment is directed by an accurate and complete understanding of customer requirements translated into measurable performance targets, preventing the common failure mode of technically excellent products that miss customer expectations because development was driven by engineering assumptions rather than systematic customer requirement analysis.
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