Emotions & Decision-Making
Role
The rational actor model — the assumption that human beings make decisions by calculating expected utility — has been comprehensively dismantled by behavioral economics research, yet it remains the implicit self-model of most educated people: the belief that their own major decisions are the product of careful rational deliberation, with emotions playing only a minor coloring role. In reality, neuroscience consistently shows that emotional responses to options are generated before conscious deliberation and frequently determine outcomes that deliberation then justifies post-hoc. The person who does not understand this about themselves makes their most consequential decisions — investments, relationships, career choices, health behaviors — from emotional states they are unaware of and therefore cannot deliberately regulate, while maintaining the illusion that they are reasoning carefully.