Loneliness & Belonging
Role
Loneliness is the most consequential public health crisis that most health systems are not addressing — with approximately a third of adults in developed nations reporting significant loneliness, rising rates among all age groups but particularly among young adults and older adults, and health consequences as serious as the behavioral risk factors that receive vastly more public health attention. The epidemic of loneliness coincides with the social media era in ways that establish correlation without proving causation, but with the consistent finding that social media use correlates with greater rather than lesser loneliness through the mechanism of substituting low-quality parasocial stimulation for the high-quality genuine belonging that people actually need.