Sleep & Performance

Role

Sleep as a performance variable is the reframing that converts sleep from a health obligation (you should sleep for your health) to a performance imperative (you need sleep to perform at the level your goals require) — and it is the framing most effective at changing the behavior of high performers who discount health arguments while being highly motivated by performance arguments. The evidence that elite athletes, top executives, and highest-performing students are disproportionately represented among people who protect their sleep — not despite their high achievement but as a contributing factor to it — provides a narrative that motivates sleep investment more effectively than health risk arguments for many of the people who most need to improve their sleep.